Analysis-oriented database applications, such as data warehousing or customer relationship management, play a crucial role in the database area. In general, the multidimensional data model is used in these applications, realized as star or snow-flake schemata in the relational world. The so-called star queries are the prevalent type of queries on such schemata. All database vendors have extende...

Customer segmentation is the practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing such as age, gender, interests, spending habits, and so on. One of the easiest definitions is "a group of customers with shared needs". From this definition, it's clear what we need to identify customers with shared needs. The customer segmentation...

This article applies customer service to be the research background. Spatial data mining method is proposed to solve site selection of the service center. Firstly, a new data model for recording all the information of customer management is given, which transforms the traditional model-driven strategy to dataoriented method. Secondly, a hybrid spatial clustering method named OETTC–MEANS–CLASA a...

Grouping customer transactions into segments is important in order to obtain better understanding of customers’ pattern. Currently, the hierarchical pattern-based clustering has been used to group customer transactions into segments. However, the processing time is still high due to difference parameter used between two clusters. In this paper, the difference will be based on the different betw...

E-commerce is the activity of selling and buying goods through an online system or online. One business models in which consumers sell products to other Customer (C2C) model. things that need be considered this model knowing level customer loyalty. By loyalty, company can provide several different treatments its customers so they maintain good relations with increase product purchase revenue. I...

in designing a product designers should take in to consideration several factors such as customers’ needs and opinion as well as the designing features and the relationship between these two.since each designer has his own idea, it is worth for both designer and producers to find a way for combining the customer needs and the designing of the product increases with the rate of customer satisfac...