Customers are important intangible assets of a firm that should be valued and managed. Although researchers and practitioners have recently emphasized customer relationships and customer lifetime value, these concepts have had limited impact on the business and investment community for two main reasons: (a) they require extensive data and complex modeling, and (b) researchers have not shown a s...

Customer lifetime value is one of the most important concepts in marketing on which lots of scholarly writings have been done to analyze this concept. In this study, we have used this concept to study fairness cream market of Bangladesh. Through this study we have tried to find out the factors that increase customer lifetime value in fairness cream market. To conduct the study, we have used sim...

in this study, the satisfaction index of new product attribute in terms of development strategy, which includes a number of options for development using kano questionnaire, in the automotive industry was calculated, and according to the relationship between satisfaction and loyalty, instead of loyalty index, we was used satisfaction kano index . then using customer purchase records data within...

the aim of this study was to investigate the effect of management dimensions of fan relationship on fan lifetime value in iran football premier league. the research method was developmental with regard to the aim and exploratory considering the nature of the study. the data were gathered through interviews, observation, review of the related literature and questionnaires. the statistical popula...