Customer segmentation is the practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing such as age, gender, interests, spending habits, and so on. One of the easiest definitions is "a group of customers with shared needs". From this definition, it's clear what we need to identify customers with shared needs. The customer segmentation...

Customer eXperience is a blue print of customer requirements. In this era of heightened competition and volatile global economy, delivering services originating from diverse sources, without satisfying thorough customer experience practices may increase customer dissatisfaction, and churn rate. In order to guarantee rich customer experience, the service delivery mechanism should shift towards c...

customer knowledge management (ckm) has been a subject of much attention in recent years. the attractiveness of this subject is the result of its benefits for organizations; but despite the benefits of ckm implementation, many projects aimed at implementing ckm in organizations fail due to companies’ negligence with respect to its implementation factors. meanwile the majority of organizations u...

A product roadmap depicts the vision and direction of a offering over time. It is guiding strategic document as well plan for executing strategy, which communicates why what behind product's development. Fulfilling market demand solutions composed products services requires new approaches roadmapping. This article presents method definition managing product-service system (PSS) based on both ne...

Vendors that foster their customer relationships via internal sales agents can choose from a broad range of customer relationship management systems. Independent sales agencies on the other hand do not have such a choice. The results from two studies presented in this paper indicate that these sales agencies would benefit from mobile applications with end-to-end multi-vendor support. Especially...

In last few decades large technology development raised various new needs. Financial sector has also no exception. People are approaching all over the world to fulfill there dreams. Any sector needs to understand changing need of customer. In order to satisfy financial need for customer banks are taking help of new technology such as internet. Only problem remain is of security. The aim of this...

Social media data has been extensively employed in the banking institutions in order to improve the product and service development, customer service, marketing, risk management and business performance. The online social networks such as Facebook, Twitter, etc are considered for analysis. To build the social media strategies, bank needs customer to drive trustworthiness, revenue and success is...