Over the last decade, the retail industry has had a phenomenal growth. All figures show their success and efficiency and many studies have shown the role of customer reviews in encouraging ambivalent purchasers to buy items online. There have been numerous studies on why people read and trust these comments and taking for granted the important role of customer reviews in determining buying deci...

Intelligent agents have been applied to electronic commerce, promising a revolution in the way we conduct business, whether business-to-business, business-to-customer or customer-to-customer. This article gives a brief review of agent technologies involved in buying and selling, followed by lists of Internet e-commerce agents. Several agent-mediated electronic commerce systems are analysed in t...

Since online customer review has significant impacts on customer's purchase decision and product sales, it has been regarded as a new marketing tool nowadays. Moreover, some online transactional platforms and sellers are trying to encourage customers to provide reviews of high-quality by offering a reward. With the empirical analysis of 1044 samples from a famous C2C e-platform website, results...

Any organization needs to conduct surveys and collect reviews, in order to improve their product quality. There are number of websites which deals with product reviews. All these reviews are nothings but the opinions of people all over the world about different products. These reviews are very huge and difficult to analyse. Opinion polling has been traditionally done via customer satisfaction s...

As an important factor that affects customer purchase intention, online review has attracted the attention from both enterprises and researchers. According to persuasion theory, planned behavior theory and regulatory focus theory, combined with the three dimensions of online reviews, we construct a modified model of the influence of online reviews on customer purchase intention, and put forward...

In recent years, marine cultural tourism, an emerging tourism mode, has become more and more popular among tourists, and demonstrates broad market prospects. However, Chinese marine cultural tourism is still in the development and growth stage, and the level of customer satisfaction is uneven. The improvement of the customer satisfaction level is conducive to meeting customers’ demands in marin...

Customer integration has many recognised advantages, but also entails negative side effects that may impair the success of innovative activities. These negative side effects have not yet been sufficiently investigated. Whereas some may occur within the entire early innovation phase, others are likely to affect only few sub-phases. Each sub-phase, defined in a slightly new way as compared with e...

One of the goals of requirements engineering is to capture and document innovation in the form of new product requirements. These product requirements need to express new system functions or new qualities that are most desired by customers while maintaining customer familiarity with existing products. This paper explores the contradiction between the customer desire for revolutionary advancemen...