Smart meters and dynamic pricing are key factors in implementing a smart grid. Dynamic is one of the demand-side management methods that can shift demand from on-peak to off-peak. Furthermore, help utilities reduce investment cost power system by charging different prices at times according load profile. On other hand, strategy satisfy residential customers required customer’s perspective. Resi...

Abstract The importance of customer-oriented marketing has increased for companies in recent decades. With the advent one-customer strategies, especially e-commerce, traditional mass this area is becoming increasingly obsolete as customer-specific targeting becomes realizable. Such a strategy makes it essential to develop an underlying understanding interests and motivations individual customer...

The purpose of this study is to investigate the efficacy of customer relationship management (CRM) benefits for customers in relation to customer satisfaction. A model has been developed and empirically tested through survey data collected from 150 customers of three Malaysian companies. The results indicate that the benefits of CRM for customers have had a significant positive effect on their ...

With a unbridled increase in international and domestic forms of business, Customer Relationship Management (CRM) has become one of the matters of concern to the enterprise and the entrepreneurs. CRM takes customer as the center and it enchants a new life to the organization system and optimizes its business process increasing its profitability. In order to help enterprises understand the “Prod...

The move towards a customer-centred approach to marketing, coupled with the increasing availability of customer transaction data, has led to an interest in understanding and estimating customer lifetime value (CLV). Several authors point out that, when evaluating customer profitability, profitable customers are rare compared to the unprofitable ones. In spite of this, most authors fail to recog...

Today, people are increasingly connected and extensively interact with each other using technology-enabled media. Hence, customers are more frequently exposed to social influence of other customers when making purchase decisions. However, established approaches for customer valuation most widely neglect network effects based on social influence leading to a misallocation of resources. Therefore...

Even though market segmentation is one of the most established concepts in marketing, there are still some shortfalls in the body of research, which create a gap between theory and practice and lead to failure in the implementation of segmentation. The concept of strategic segmentation is specified as key in resolving these issues. It is shown that in any form of strategic segmentation, the fol...

Avana Indonesia is a social commerce startup headquartered in Malaysia. Wanting to expand their business and enter the Indonesian market, they still don't have best marketing strategy place, so service sales deal not enough. That's why we need that focuses on customers with customer relationship management, one of which segmentation. Customer segmentation can be done by implementing data mining...