An important aspect of the new orientation on customer relationship marketing is the use of customer transaction databases for the cross-selling of new services and products. In this study, we propose a mixed data factor analyzer that combines information from a survey with data from the customer database on service usage and transaction volume, to make probabilistic predictions of ownership of...

Customer satisfaction describes the interaction between corporate behavior and customer behavior, its theoretical research began in the 1990s, after 10 years of research, and the theory has been greatly developed. At the same time, because of the development of CRM theory, research about customer satisfaction has also obtained more and more attention. In this paper, we firstly emphasis the main...

The present study proposes a Customer Behavior Mining Framework on the basis of data mining techniques in a telecom company. This framework takes into account the customers’ behavior patterns and predicts the way they may act in the future. Firstly, clustering technique is used to implement portfolio analysis and previous customers are divided based on socio-demographic features using k</em...

The purpose of this research paper is to review the literature and suggest the relationships between organizational change through implementation of new health information technology (HIT) and/or reconfiguration of existing HIT, practitioner anxiety, and effective caring practitioner/patient and practitioner/practitioner relationships using a conceptual framework of Relationship Centered Care (...

Title of Document: DETERMINANTS OF CUSTOMER PARTNERING BEHAVIOR IN LOGISTICS OUTSOURCING RELATIONSHIPS: A RELATIONSHIP MARKETING PERSPECTIVE Adriana Rossiter Hofer, PhD, 2007 Directed By: Professor Martin E. Dresner Department of Logistics, Business, and Public Policy Developing close relationships with third-party logistics providers (3PLs) has been acknowledged in the literature as a benefici...

This contribution concerns itself with the potential of Usage-Based Pricing policies for smart products. We develop an analytical model of a supplier of machines and a customer that allows us to compare UsageBased Pricing to a traditional scheme with fixed prices, and to determine optimal solutions for both parties. Based on these findings, we discuss the value of UsageBased Pricing on an opera...

In the customer-centered marketplace, the understanding of customer behavior is a critical success factor. The big databases in an organization usually involve multiplex data such as static, time series, symbolic sequential and textual data which are separately stored in different databases of different sections. It poses a challenge to traditional centralized customer behavior prediction. In t...