This exploratory work proposes that partnership models of health care provide a context for customer value co-creation as premised within the framework of Service-Dominant Logic (S-D logic). The main objective of this research is to explore the phenomenon of customer value co-creation within a partnership model of health care and classify the nature of activities clients engage in that might be...

The consequence of taking customer orientation serious is to integrate them right at the heart of value creation – in new product design and development. The transitions in innovation management during the last years allow us exactly to that in a more resolute way. By democratizing knowledge and information the social media revolution strongly supported the dissemination of concepts such as ope...

Purpose This study aims to investigate whether the antecedents of co-creation influence braggart word-of-mouth (WoM) in a participative leisure context, theorising concept co-created food well-being and highlighting implications for interactive experience co-design. Design/methodology/approach A sequential mixed-method approach was used test theoretical model; 25 in-depth interviews with cookin...

Purpose Understanding customers’ expertise for better service co-creation is of great importance. To be an effective co-creator, customers need to have much more knowledge than a basic literacy, which appropriate passive consumption. This paper aims propose the concept customer literacy (SCL) capture not only but also active co-creation. study then investigates how SCL can cultivated and it fac...

The co-creation of value involving service provider and service customer is one of the most widely acknowledged properties of ‘service’. From an operations view, a central challenge is to organize the co-creation of service(s) in the most efficient way. Previous literature in supply chain management and economics is focused on developing various simulation approaches and analytical models, but ...

Two outcome-based defence contracts are studied in the attempt to better understand the provision of services in maintenance, repair and overhaul (MRO) environment that is contracted on the outcome of the equipment, rather than the provision of equipment. The nature of the contract changes the dynamics of the delivery, bringing complex issues such as customer behaviours and involvement to the f...