The standard RFM models used by direct marketers include behavioral variables, but ignore the role of marketing communications. In addition, RFM models allow customer responsiveness to vary across different customers, but not across different time periods. Hence, the authors first extend RFM models by incorporating the effects of marketing communications and temporal heterogeneity. Then, using ...

Leading companies around the world have implemented strategies for understanding their relationships with their customers, suppliers, partners, stakeholders, stockholders, and channels. In the Electronic Commerce world that is fast emerging, marketshare and product awareness may be tantamount to potential success, but world-class companies have clearly delineated themselves through profitabilit...

Current study aims to determine the role of database marketing in improving quality service Jordanian private hospitals. The study's population is consisted managers only or their deputies hospitals which contains (69) Online questionnaire was distributed over a random sample amounting (59) managers, (51) questionnaires were collected, that (86.44%) total sample. results indicated use S...

The objective of the study was to perform a bibliometric analysis all sports marketing-related publications in Web Science Database. This is descriptive, it presents current situation without any changes. Also, since studies within certain period, this cross-sectional study, one descriptive research models. A total 176 on Database between 1993 and 2020 constitute universe study. Descriptive sta...

BACKGROUND Lenalidomide is approved for treating transfusion-dependent anemia due to lower-risk del(5q) myelodysplastic syndromes (MDS). In clinical trials, rash was common, although severe rash was infrequent. To examine rash in patients with MDS treated with lenalidomide in the real world, the Celgene Global Drug Safety database was analyzed and compared with clinical trials. MATERIALS AND ...

Some years ago Net Perceptions was installing its recommender software in a major catalog retailer. Our top lead consultant had been working with them for months to integrate the software into their back-end databases and front-end call center software (no mean feat: these were Windows PCs simulating IBM “green screens”!), and tuning the recommender to produce high quality recommendations that ...