The subject of the research is concept elegance style in coverage Russian handwritten rhetorical manuals 18th century Latin. On example one most important requirements for eloquence, peculiarities ideas about rhetoric are revealed. texts compiled Moscow, Kolomna, Nizhny Novgorod, Vologda, Ryazan, Smolensk analyzed context New Latin sources, among which treatises Feofan Prokopovich and Johann Go...

The success of global institutions and their continued for successive decades is due to the brand that they have adopted known by. Which defined as characteristics, advantages added values product represents a set emotions feelings provoked by use or vision recipient this product. importance these create strong relationship with recipient. It has power influence his attitudes behavior. Hence so...

Objectives: The study aims to reveal the argumentative mechanisms, values, and concepts embedded in Prophet's sermon, its rhetorical impact on enhancing meaning capturing recipient's attention message's text.
 Methods: This analyzes verbal milestones (PBUH) sermon from philosophical, rhetorical, deliberate perspectives. It examines introduction, semi-logical reality-based arguments, as wel...

This paper examines whether people with different affective temperament (depressive, cyclothymic, hyperthymic, irritable, anxiety-cognitive, anxiety-somatic and mixed) differ in terms of perceived social support. The sample is a convenience one, uniform by gender, consisting 200 under the age 35. instruments used research are: Serbian version TEMPS-A scale, which assesses five temperaments, Soc...

The article is about creating the image of optimistic President Barack Obama through a rhetorical strategy positive self-presentation, using language effectively in his speeches. strategy, implemented by two tactics – view compatriots and predicting good future for United States. These techniques, aimed at challenging audience's thoughts moods, provide appropriate use techniques. Tactics repres...