The purpose of this paper is to evaluate whether Relationship Marketing (RM) creates competitive advantage and retains customers for businesses. In order to evaluate RM practices in Grameen Phone (GP), two hundred and sixty five respondents were surveyed. Findings show that GP has been applying RM successfully, consequently retaining customers and achieving competitive advantage. However, GP sh...

The popular marketing textbooks and the published literature overall deal primarily with the theoretical and practical aspects of the marketing audit without offering any rigorous empirical validation. The teaching of the marketing audit appears to be based on the logical expectation of its usefulness, isolated case studies, and anecdotal evidence. There is little indication of how, generally, ...

Abstract Although the impact of marketing is a recognized priority, current academic practices do not fully support this goal. A research manuscript’s likely influence difficult to evaluate prior publication, and audiences differ in their understandings what “impact” means. This article develops set criteria for assessing enhancing publication’s potential. An argued have greater if it changes m...

abstract the main aim of the paper is to determine the marketing efficiency of poultry industry in karaj. in this research the marketing margin and the marketing efficiency of poultry market in different level of the market in karaj was calculated. the results showed that slaughter houses gain the main part of marketing margin and marking profit. the share of slaughter house was more that 50 pe...

?ld to the intelligent nurse of the present, and for their still further improvement the new edition of Mental Nursing is specially adapted. The sections on Elementary Anatomy and Physiology and First Aid have been omitted, and replaced by others of more immediate value. The book now forms a sound guide for the treatment of the insane from the practical nursing Point of view, and as such it can...

Objective: To evaluate the effect of the pattern of clinical pathway management upon the healthcare nursing for patients who were diagnosed with malignant tumors. Methods: A total of 186 intern nurses were recruited and randomly divided into the control (n=90) and clinical pathway groups (n=96). In the control group, all the intern nurses received traditional teaching management, and their coun...