The increasing use of emotion in advertising has been the subject of much discussion over the past decade. In order to understand how this shift has come about, consideration needs be given to the changes occurring in today's marketing environment, changes which have resulted in new marketing challenges. These challenges have reshaped the task which advertising is designed to accomplish and, he...

Anti-consumption studies are gaining in popularity, but doubt remains as to whether they can add anything unique to consumer research and marketing that other similar topics cannot. This article attempts to explain the distinctive nature of anti-consumption and how it can contribute to the understanding of marketing beyond other related phenomena, such as ethical consumption, environmental cons...

This paper discussed an empirical research on success factors in innovation projects and analyzed the effect of environmental idiosyncrasies on their relative importance. Based on a cross-national survey, the study extracted five common success factors in China and Western developed countries. They are, namely, marketing skills, project strategy and process, management methodology and organizat...

Environmental management implementation is presently one of the ways of organization success and value improvement. Increasing an organization motivation to environmental measures introduction is caused primarily by the rising pressure of the society that generates various incentives to endeavor for the environmental performance improvement. The aim of the paper is to identify and characterize ...

saffron is one of the most valuable crops and the world's most expensive spice among the plants that suit the particular climates and latitudes with low water requirements, the strategic importance of high social and economic impacts in many producing countries such as afghanistan, that has this feature in particularly high and a special influence in the international market. due to these reaso...