A new theory of attraction and liking based on kin selection suggests that people detect genetic similarity in others in order to give preferential treatment to those who are most similar to themselves. There are many sources of empirical and theoretical support for this view, including (1) the inclusive fitness theory of altruism, (2) kin recognition studies of animals raised apart, (3) assort...

Purpose: This research aimed to find out what causes consumer ethnocentrism. In addition, the study will look into relationship between ethnocentrism and purchase patterns in Chennai. Theoretical Framework: Consumers are increasingly confronted with a wide selection of home foreign products as marketplaces become more globalised. Consumer ethnocentric attitudes one factor affecting domestic ver...