Johannes Fabian’s contributions to anthropology are distinctive. Depending on where you start, he is an Africanist; a linguistic anthropologist; a partisan and critic of the “Writing Culture” moment in U.S. anthropology; a folklorist and student of popular culture; a historian of drug use by colonial anthropologists; a theorist of time, memory, and alterity; and now something of a hacker. Two b...

purpose: the aim and objective of this report is to identify the benefits of interactive communication channels and to advice the fmcg business on how these new methods are better than the conventional methods. design/ methodology/approach:  in this research article facts about advertisement and its effectiveness were collected from different surveys conducted by various agencies. mainly second...

Advances in digital media support a form of inquiry called cognitive ethnography. Cognitive ethnography employs traditional ethnographic methods to build knowledge of a community of practice and then applies this knowledge to the micro-level analysis of specific episodes of activity. The principal aim of cognitive ethnography is to reveal how cognitive activities are accomplished in real-world ...

In this ethnography, I explored the impact of an HIV/AIDS education program on the lives of 24 Ugandan nurses and nurse-midwives. Nurses who previously had viewed themselves simply as providers of advice and sympathy now saw themselves as more holistic, collaborative caregivers. They voiced an increased awareness of their role as leaders and advocates in the community with respect to policy. Th...

Is there a productive intersection between ethnographic knowledge practices and the search for perduring structures of cognition within psychological inquiry? This article employs a brief ethnography of cognitive psychological experimentation to reveal that like ethnographers, experimental psychologists engage in a complex relationship between local particulars and generalized processes. In par...

Just as complexity changes notions of what “science” is, ethnography offers an alternative model for “social science.” Particularly striking for ethnography is the family resemblance between its social research tradition and complex adaptive systems. In fact, if ethnography is seen as a CAS, several key issues appear in a new light. In this article, ethnographic research is looked at in terms o...

lnterpretivist movements in anthropology and sociology have recently merged with neo-Marxist and feminist theory to produce a unique genre of research in the field of education known as "critical ethnography." Critical ethnographers seek research accounts sensitive to the dialectical relationship between the social structural constraints on human actors and the relative autonomy of human agency...