The Google Online Marketing Challenge is an ongoing collaboration between Google and academics, in order to give students experiential learning. The Challenge gives student teams $US200 in AdWords, Google’s flagship advertising product, to develop online marketing campaigns for actual businesses. The end result is an engaging in-class exercise that provides students and professors with an excit...

Arguments on a popular microblogging site were analysed by means of a methodological approach to business rhetoric focusing on the logos communication technique. The focus of the analysis was the 100 day countdown to the 2011 Rugby World Cup as advanced by the organisers. Big sporting events provide an attractive medium for sport event marketers in that they have become important strategic comm...

The basic objective of the paper is to develop a conceptual model on experiential marketing in order find its impact brand loyalty and moderating role consumer gender. It fact that current scenario segmentation personal care based Experiential adopted by marketers let consumers have feel using having experience. At times this also referred as “live marketing” or “event experience,” motive behin...

Consumers can make repeat purchases for the umpteenth time same products and services on a regular basis. At time, consumers also pay attention to current future situations conditions. This study aims understand application of experiential marketing factors service quality that affect customer satisfaction consumer intentions purchases. The focus this is analyze these in Korean restaurants Sura...

This study analyzes, from an experiential marketing perspective, the showcasing of duty-free products onboard the A380 aircraft, a service area that Korean Air introduced for the first time in the industry. Through the analysis the study seeks to identify the effects that customers' experience of the duty free showcase area has on their emotional response, impulse buying intention and word-of-m...

Calls for reform in science education have promoted active learning as a means to improve student engagement (SENG). SENG is generally acknowledged to have a positive effect on student learning, satisfaction, and retention. A validated 14-question survey was used to assess SENG in a variety of upper- and lower-level physiology courses, including 100-level Anatomy and Physiology 1, 300-level Ani...

A widely advocated idea in education is that people learn better when the flow of experience is under their control (i.e., learning is self-directed). However, the reasons why volitional control might result in superior acquisition and the limits to such advantages remain poorly understood. In this article, we review the issue from both a cognitive and computational perspective. On the cognitiv...