An online survey of college-age Facebook users (N = 209) found that extroversion, narcissism, openness, and agreeableness predicted friending more people on Facebook. However, only extroversion continued to exert an effect when these and other personality variables were examined together in one regression model, while controlling for frequency of Facebook usage and gender. Also, a path analysis...

This research examines how activists mobilise against fake hate profiles on Facebook. Based on six months of participant observation, the article demonstrates how Danish Facebook users organised to combat fictitious Muslim profiles that spurred hatred against ethnic minorities. The article concludes that crowdsourced action by Facebook users is insufficient as a form of sustainable resistance a...

This study investigates the influence of Facebook applications and activities on consumers purchase intention and provide insights into whether consumers take notice of their peer’s activity on Facebook and whether that activity influences consumer purchase intention. Regression analyses conducted on the results from a survey of 215 Facebook users suggests that the use of Facebook’s like button...

Facebook is only an electronic communication between human but unfortunately it has become an addiction for all. This paper examines the usage of Facebook among university students and its influence in their academic performance. The impact of Facebook can either be good or bad on university students and in their academic activities. Even though a closer look on the real impact of Facebook reve...

UNLABELLED Social networking sites such as Facebook represent a unique and dynamic social environment. OBJECTIVE This study addresses three theoretical issues in personality psychology in the context of online social networking sites: (a) the temporal consistency of Facebook activity, (b) people's awareness of their online behavior, and (c) comparison of social behavior on Facebook with self-...

This study examines how Facebook usage affects individual's empathic social skills and life satisfaction. Following the self-presentational theory, the study explores a key component of the Internet paradox-whether Facebook suppresses or enhances users' interpersonal competence (specifically empathic social skills), given their respective personality makeup. Going further, the study assesses th...

Use of social media, such as Facebook, is pervasive among young women. Body dissatisfaction is also highly prevalent in this demographic. The present study examined the relationship between Facebook usage and body image concerns among female university students (N=227), and tested whether appearance comparisons on Facebook in general, or comparisons to specific female target groups (family memb...

Social networking sites, such as Facebook, have gained immense popularity as communication platforms and as advertising tools. Generation Yers have a strong need to engage with others and make connections-digitally and in person. This paper examines the Facebook behavior of Generation Y by means of a self-administered survey of 383 university students. The purpose of this research was to determ...

Researchers have suggested that individual differences will help to determine which online communication tools appeal to and are used by different individuals. With respect to the domain of computer-mediated communication, shyness is a particular personality trait of interest, as forums provide opportunities for social interactions that shy individuals might otherwise avoid. The present study i...

This study examined the influence of Big Five personality traits on Facebook usage and examined the interactions of traits in this context based on Torgersen’s (1995) typological approach. The effect of self-esteem, narcissism, loneliness, shyness and boredom proneness on Facebook usage was also investigated. The sample included both student (N = 190) and (N = 184) non-student samples. Narcissi...