Consumer segmentation is an important tool for dealing with the often strongly differing consumer preferences in many markets fast-moving goods. Therefore, this study analyses factors that can distinguish different segments green all-purpose adhesives Germany. On basis of online survey 709 respondents, we performed a choice experiment and segmented consumers based on their product. We identifie...

In today’s commercial world, ecological concerns have become increasingly essential. A lot of governments care about environmental issues. Sustainable development that doesn’t harm the environment is a major concern for companies today. The term “green marketing” describes strategy promoting and selling goods services because their positive impact on natural world. Either product or service its...

This study examined trade sales promotion and distributors’ performance of fast-moving consumer goods (FMCGs). It was carried out to establish the effects allowance, dealers’ contest rebate on with special reference goods. The adopted survey research design. sampling technique judgmental sampling. Primary data were obtained from 218 retailers wholesalers using a 5-point Likert scale questionnai...

Decision Making Process for Bottom-of-the-Pyramid Consumers: A Case of FMCG products Abstract The purpose of this paper is to examine the nature of family purchase decision making at the Bottom of the Pyramid (BOP) using a study of BOP consumers in India. The primary objective is to identify the purchase approach of BOP consumers for Fast Moving Consumer Good (FMCG) products depending on the ro...

Ensuring on-shelf availability is essential for retailers to maintain high service levels both in-store and E-Commerce consumers. The performance of this indicator largely depends on reorder planning decisions, as well the effectiveness replenishment process. This paper presents a case study that involved two Lean initiatives, which together have contributed significantly reduction in number ou...

Title of dissertation: DIFFUSION DYNAMICS IN INTERCONNECTED COMMUNITIES Xiaoya Wei, Doctor of Philosophy, 2015 Dissertation directed by: Professor Eyad H. Abed Dept. of Electrical & Computer Engineering In this dissertation, multi-community-based Susceptible-Infected-Recovered (SIR) and Susceptible-Infected-Susceptible (SIS) models of infection/innovation diffusion are introduced for heterogene...

Tactical planning models for the Fast Moving Consumer Goods (FMCG) industry can quickly become intractable due to the extremely large number of Stock Keeping Units (SKUs). We propose an SKU decomposition algorithm that is aimed at being able to solve cases containing thousands of SKUs. The full tactical planning model is decomposed into a set of single SKU models. These models are then solved s...