We suggested to 228 subjects in two experiments that, as children, they had had negative experiences with a fattening food. An additional 107 subjects received no such suggestion and served as controls. In Experiment 1, a minority of subjects came to believe that they had felt ill after eating strawberry ice cream as children, and these subjects were more likely to indicate not wanting to eat s...

In the highly competitive market, it is increasingly hard for ice cream stores to develop creative marketing strategies to retain existing customers and attract new ones. This study applies the means-end chain approach to identify the customer value, consequences, and attributes of ice cream and to suggest useful information for ice cream sellers to develop differential marketing strategies acr...

Mellorine is a type of dessert whose texture resembles ice cream by replacing some or all the milk fat using Onabati fat. Vegetable from soymilk commonly used in manufacture mellorine. The purpose this study was to analyze effect ratio and potato tubers on glucose, protein content physical tests (melting speed color) This research an experimental with two repetitions three treatments, namely 80...

A decision-maker is airregularo if she would choose B from {A, B, C} but not from {A, B} (for example, preferring vanilla ice cream in a choice between vanilla and chocolate, but chocolate in a choice among vanilla, chocolate and strawberry). Similarly to previous studies we observed irregular choices by college students faced with hypothetical discount cards for supermarkets. However, older ad...

Many large and small decisions we make in our daily lives-which ice cream to choose, what research projects to pursue, which partner to marry-require an exploration of alternatives before committing to and exploiting the benefits of a particular choice. Furthermore, many decisions require re-evaluation, and further exploration of alternatives, in the face of changing needs or circumstances. Tha...

Children with neoplastic diseases were offered an unusual ice cream before their drug treatments. Patients experiencing gastrointestinal toxicity due to the drugs were subsequently less likely to choose that ice cream again than controls. This suggests that taste aversions induced by drug-associated symptoms may contribute to the appetite loss experienced by cancer patients.

The association between consumption of full-fat dairy foods and CVD may depend partly on the nature of products and may not apply to low-fat dairy foods. Increased circulating levels of inflammatory biomarkers after consumption of dairy product-rich meals suggest an association with CVD. In the present study, we tested the effects of low-fat and full-fat dairy diets on biomarkers associated wit...

Ice cream is one of the world's most popular frozen desserts today, and its global consumption on rise. Widespread lactose intolerance cow's milk allergies are main causes for consumer demand alternatives, together with those following a dairy-free or vegan diet. All them have reduced population's interest towards dairy products. Nowadays, egg considered best sources bioactive compounds, so mak...