Purpose This study investigates the impact of social media marketing activities (SMMA) on shoppers' store love and loyalty in grocery retail. Moreover, it explores mediating moderating role usage intensity (SMUI). Design/methodology/approach A survey was conducted among shoppers users Norway. total 177 valid responses were collected analyzed using partial least squares structural equation model...

Inc. for providing the data used in this study and David Bell for assistance with the use of the data. We also thank the editor and three anonymous reviewers for their comments and suggestions. This paper investigates the nature of segmentation in store choice behavior where competing supermarkets offer Every Day Low Price (EDLP) and High-Low Promotional Price (HILO) formats. Previous research,...

When a product’s price fluctuates at a store, how should rational, cost-minimizing shoppers shop for it? Specifically, how frequently should they visit the store, and how much of the product should they buy when they get there? Would this rational shopping behavior differ across Every Day Low Price (EDLP) and Promotional Pricing (HILO) stores? If shoppers are rational, which retail price format...

Inspired by recent innovations in the retail industry, we study an on-demand personal shopper service that lets customers shop online for products from brick and mortar stores. A fleet of shoppers fulfills customer orders, performing both shopping at stores delivery to customers. The operation such a requires dynamically offer incoming requests, coordinate shoppers, schedule operations stores, ...

The authors tested the effect of ambient scents in a shopping mall environment. Two competing models were used. The first model is derived from the environmental psychology research stream by Mehrabian and Russel (1974) and Donovan and Rossiter (1982) where atmospheric cues generate pleasure and arousal, and, in turn, an approach/avoidance behavior. The emotion–cognition model is supported by Z...

The paper extends the information gatekeeper model of Baye and Morgan(2001) to allow for different levels of store service quality ratings, which are usually observable with the store product prices in the comparison site. The stores use mixed pricing strategies in equilibrium. In particular, higher service quality stores tend to price higher and lower service quality stores tend to price lower...

With the rapid development of online shopping, the ability to intelligently collect and analyze information about E-shoppers has become a key source of competitive advantage for firms. This paper presents a optimal algorithm of modeling dynamic architecture for artificial neural networks (ANN) and a novel machine-learning algorithm for extracting rules from databases via using genetic algorithm...