The games of the 29th Olympiad will be held from August 8th to the 24th in Beijing and Peking. The 2008 Olympic Games are one of most important events to happen in China in recent years. To attend the avalanche of guests coming from all over the world, 100s of thousands volunteers are set to help take care of countless activities and tasks every day to make sure the 16 days are an enjoyable exp...

The Olympic Games are an important sporting event with notable consequences for the general economic landscape of the host city. Traditional economic assessments focus on the aggregated impact of the event on the national income, but fail to provide micro-scale insights on why local businesses will benefit from the increased activity during the Games. In this paper we provide a novel approach t...

Organiser perceptions of success of information systems in a major event like the Commonwealth Games is dependent on actual success as well as co-operation between a diverse range of human and non-human actors. Whilst most co-operative arrangements may involve contracts and plans, emergent actor expectations tend to shape outcomes that are recognised as successful. In the context of the Commonw...

OBJECTIVES To study whether emergency department (ED) visits by male patients wane simultaneously with the play of scheduled professional and college sports events. METHODS Retrospective cohort analysis looked at ED male patient registration rates during a time block lasting from two hours before, during, and two hours after the play of professional football games (Monday night, Sundays, post...

Our increasingly interconnected society has allowed total strangers to share insights in real time with increasing frequency and ease through the use of social networking sites like Twitter, Facebook, LinkedIn and Google Plus. Twitter, a social network based on the cell phone short messaging system, has previously shown an ability to aid in the sharing of information during major events such as...

Is it possible for the “natural” athlete who competes without chemical assistance to achieve record-breaking performances in sports requiring strength, power, speed, or endurance? Because doping tests are infrequently positive in international sports, it has been widely believed that the answer is yes — and that few athletes competing in major sporting events, including the Olympic Games and th...

The experiences of past hosts to mega sporting events like the Olympics, or FIFA World Cup games show that there are numerous ways in which countries can be both empowered disempowered through their pursuit soft power. Through a selective literature review, this paper uses relevant power six who have hosted either Olympic Games from 2008. cases include China (Beijing 2008 Olympics), South Afric...

Sport marketing researchers have generally studied two types of satisfaction at sporting events: game satisfaction and service satisfaction. One gap in the literature is studying the two types together. A model of the relationships between service quality, core product quality, game and service satisfaction, and behavioral intentions is proposed and tested. Data were collected from spectators a...

Sponsorship is bigbusiness.Major international sporting events–—such as the Summer and Winter Olympic Games,and theWorldSoccerCup–—commandsponsor fees running into the hundreds of millions of dollars, via which each global sponsor acquires marketing rights to the all-inclusive use of the event, its images, and logos. Worldwide sponsorship generated $663 million in revenue for the 2001—2004 Salt...

OBJECTIVE To perform genetic sex typing during the Barcelona Olympic Games using polymerase chain reaction (PCR) amplification of Y chromosome specific sequences. METHODS The assay consisted of the amplification of a specific sequence corresponding to the repeat DYZ1 element from buccal smears samples of 2406 female competitors. Positive samples were reanalysed for the presence of another Y c...