Purpose This study proposes marketing strategies for global fast-moving consumer good (FMCG) brands to survive and thrive in the turbulent economic environment created by COVID-19. The authors investigate indirect effects of ethnocentrism (CET) confidence (CC) on customer equity drivers (CEDs)’ effectiveness influencing repurchase intention (RI) FMCG brands. Design/methodology/approach uses mal...

Background: Manufacturers of fast-moving consumer goods (FMCG) are facing new challenges that compel them to outperform their competitors economically, and consider environmental social impacts. Customer demands regarding sustainability channelled upstream these manufacturers through retailers. This resulted in being very conscious the production processes, as well packaging. To extent, FMCG en...

Abstract Corporate social responsibility (CSR) represents a form of international private business self-regulation that contributes to the aims charitable, activist, or philanthropic nature through helping ethically based practices. The benefits from CSR like generating better public image, enhance in community support, market share, satisfaction consumer, exports, offering quality services and...

As a result of the formation new geopolitical, economic, and social conditions, consumer goods market is undergoing high volatility, which entails significant changes. At same time, transformation concerns not only behavior consumers but also marketing policies companies selling from fast-moving sector. The scientific article presented current indicators (FMCG) in Republic Kazakhstan. results c...

Making deliveries of Fast-Moving Consumer Goods (FMCG) to small retailers in dense areas is a challenge. This has different levels impact between high-income and low-income neighborhoods. They are more evident megacities developing countries, where there clear division classes. On the one hand, governments do not attend neighborhoods many unsafe areas, lack planning, infrastructure that hinders...

OBJECTIVE To clarify the developmental activity of the autonomic nervous system (ANS) of the normal fetus and intrauterine growth restriction (IUGR) cases using fetal magnetocardiography (FMCG). SUBJECTS AND METHODS Normal pregnancy (n = 35) and IUGR (n = 12) cases at 28-39 and 32-37 weeks of gestation, respectively, were included in this study. The R-R interval variability was used to calcul...

Efficient Customer Response (ECR) provides the framework for achieving goals of top-line sales growth with cost containment along with adding tremendous value to customers. It has been seen as one of the next generation strategic moves and paradigm shifts in supply chain management (SCM). This research project involved designing responsive supply chains for fast moving consumer goods (FMCG) ind...