* Although legacy income is of enormous importance to many of the UK’s fundraising charities, little reliable information exists to assist practitioners in targeting potential legatorswith appropriatemessages. In particular, themotives formakinga legacy gift and the differences between those doing so and the general supporter base are unknown. This makes segmentation and the subsequent developm...

* The transformation of fundraising from an ‘emerging profession’ to a ‘true profession’ is contingent on the continual development of a formal body of knowledge based on theory and research. To further that goal, this paper, written from a Canadian perspective, reviews current and recent research studies in both Canada and the USA, focusing specifically on the areas of legacy marketing and beq...

This article demonstrates the complex role digital crowdfunding platforms play in non-profit fundraising, exploring nebulous area they occupy when partnered with NGOs India. Using data from GlobalGiving and Impact Guru to identify complicated partnerships between NGOs, it examines problematic nature of marketised fundraising models. By advocating competitive technologised practices, create tens...