Abstract One of the most urgent issues in background processes taking place at global level moment is increase demand for products and services due to rapid world population difficulties meeting it. In order meet increased demand, intensive integration modern technologies into production process, particular, leads disruption ecological balance, ecologically clean has created ground it gradually...

This article explores one of the functions green marketing is communication that needs to be maintained from company consumers. Brand Trust usually used in reference a thought serves as main determinant consumer decision-making. The application very important support brand trust Indonesian Industrial Properties. In addition, this study aims identify variables have relationship with tools on tru...

This paper analyzes the major trends in the business environment that shaped the business models adopted by companies and their new marketing strategies. It adopts a desktop research methodology by collecting data from previous academic papers, statistical, and analytical reports. It starts by analyzing the globalization trend that forced most of the emerging economies to liberalize and privati...

Due to increasing concerns about environmental protection, the environmental sustainability of businesses has been widely considered in the manufacturing and supply chain context. Further, its adoption has been implemented in the retail industry for marketing field, including green product promotion. This study aimed to propose a customer purchasing behavior analysis as an alternative for suppo...