This study aims to investigate the factors affecting purchase intention of green products among households. Green are segregated from normal in market, and it is interesting know what society really thinks those products, affects their desire products. provides a research on are, how they help environment, consumers’ buying these In this study, there 2 specific objectives, including examine rel...

The present study aims to determine critical factors affecting the green product purchase intention of Bangladeshi young consumers. In order investigate relationship, a formal questionnaire survey has been conducted targeting consumers, aged between 18 and 32 years old. A total 400 responses have finally screened out for analysis. Data analysis was carried through partial least square structura...

By focusing on online stores, this study investigates the repeat purchase intention of experienced online buyers. Prior research on online behavior continuance models perceived usefulness, trust, satisfaction, and perceived value as the major determinants of continued adoption or loyalty, overlooking the important role of habit. Building on previous work in other disciplines, we define habit in...

Green marketing is a recent concept which has been adopted by consumers, organizations & government all over the world to save the natural resources & to protect the environment for the sustainable development of the resources. The research purpose here is to find the environmental concern of consumers & its impact on their purchase decision while they have alternatives available for enviornmet...