The research of the first named author is supported in part by the KOSEF Grant R01-2005-000-10771-0 of The Republic of Korea. He also would like to thank the Centre de Mathematiques et Informatiques, Université de Provence, Aix-Marseille 1 (France) for its hospitality at the final stage of this work. Both authors thank the American Institute of Mathematics for its hospitality during a portion o...

This article discusses the enabling conditions that may allow hospitality and tourism businesses, and their affiliate stakeholders, to optimise and exploit affiliate marketing to its fuller potential, and proposes an affiliate marketing optimisation framework. The empirical findings are generated from an in-depth analysis of 72 online discussions from affiliate forums; and 38 interviews with th...

Sponsorship of the arts is growing as a marketing communication method, and companies are using this tool to achieve various business objectives. These include branding, corporate hospitality, and building community relations. The activities that the companies engage in to promote the sponsorships are guided by the objectives they wish to achieve. Additional leveraging is supported by advertisi...

Interpersonal influence and word-of-mouth (WOM) are ranked the most important information source when a consumer is making a purchase decision. This influence may be especially important in the hospitality and tourism industry, whose intangible products are difficult to evaluate prior to their consumption. When WOM becomes digital, the largescale, anonymous, ephemeral nature of the Internet ind...

We analyse the computational complexity of sparse rational interpolation, and give the first deterministic algorithm for this problem with singly exponential bounds on the number of arithmetic operations. A preliminary version of this paper has appeared in [10] The first author would like to thank the Max Planck Institute in Bonn for its hospitality and support during the preparation of this pa...