Although little is known about how preferences develop in childhood, work in adults suggests that evaluative responses to stimuli can be acquired through classical conditioning. In two experiments children were exposed to novel cartoon characters, that were either consistently paired with a picture of a disliked food (Brussels sprouts) or a liked food (ice cream). Relative preferences for these...

Dear Parents, It was wonderful to see so many families of our new students participate in Monday’s orientation. As a follow-up to our Panel of University Representatives, we would like to provide you with some additional information and webpages, and with responses to some of the questions raised yesterday, in order to clarify these important issues for you. We would also like to point out anot...

Private labels, also known as store brands, are an important component of competitive strategy among multi-product retailers, as they can increase retailers’ power over suppliers in the vertical channel or facilitate horizontal differentiation among retailers. This paper seeks to identify the relative importance of each role, conditional on the location of both private labels and national brand...

kids.frontiersin.org What would you rather do on a hot summer day? Go to football practice or have ice cream by the pool? The pool might be much more fun than going to any sports practice, so it may seem to be an easy choice. However, if you miss practice often, your coach might not line you up at the next match, and you will not improve overall. In the light of these future consequences, atten...

Dear Parents, It was wonderful to see so many families of our new students participate in Monday’s orientation. As a follow-up to our Panel of University Representatives, we would like to provide you with some additional information and webpages, and with responses to some of the questions raised yesterday, in order to clarify these important issues for you. We would also like to point out anot...

Building on findings related to physiological and psychological motivations of food preference, this research develops a framework to examine preferences toward comfort foods. Study 1 used a North American survey of 411 people to determine favored comfort foods, and Study 2 quantified the preferences for these foods across gender and across age groups using a stratified sample of 1005 additiona...

Dear Parents, It was wonderful to see so many families of our new students participate in Monday’s orientation. As a follow-up to our Panel of University Representatives, we would like to provide you with some additional information and webpages, and with responses to some of the questions raised yesterday, in order to clarify these important issues for you. We would also like to point out anot...

A polymerase chain reaction (PCR) was developed to differentiate the thickening agents locust bean gum (LBG) and the cheaper guar gum in finished food products. Universal primers for amplification of the intergenic spacer region between trnL 3' (UAA) exon and trnF (GAA) gene in the chloroplast (cp) genome and subsequent restriction analysis were applied to differentiate guar gum and LBG. The pr...

The aims of this study were (1) to map sensory attributes of vanilla ice cream with reduced fat and sugar, and (2) to determine drivers of liking by applying external preference mapping and reveal the relationship between descriptive attributes and hedonic judgments using the partial least squares method. Descriptive sensory profiles (n=11) and consumer test (n=117) of 6 samples of vanilla ice ...