this guide to the identification of iranian freshwater snails has been prepared with aim of helping individuals involved in field work, but who have had no specialized training in taxonomy to differentiate snail specimens which they collect to certain groups by means of simple identification key. the guide pays special attention to the principal snail groups which transmit human schistosomiasis...

a key challenge to brand managers is how to gain a better understanding of the relationship between brand and customer loyalty constructs. researchers have recognized that brand identity plays a key role in brand management. the purpose of this paper is to investigate the effect of brand identity and brand identification on brand loyalty through perceived value, customer satisfaction, and trust...

The penetration and growth of the Internet, as a key technology of the 21st century, caused to some major changes in all individual and social aspects of human life. Some of these changes, which associated with the evolution and changes in the concepts, including legal and political ones, have become a challenge. Identity as a legal and Government as a political concepts are in those fields whi...

A key challenge to brand managers is how to gain a better understanding of the relationship between brand and customer loyalty constructs. Researchers have recognized that brand identity plays a key role in brand management. The purpose of this paper is to investigate the effect of brand identity and brand identification on brand loyalty through perceived value, customer satisfaction, and trust...