Many affective stimuli are hedonically complex mixtures containing both pleasant and unpleasant components. To investigate whether the brain represents the overall affective value of such complex stimuli, or the affective value of the different components simultaneously, we used functional magnetic resonance imaging to measure brain activations to a pleasant odor (jasmine), an unpleasant odor (...

in today's economy of knowledge and globalization, innovation as the ability to apply new knowledge to improve the production process and create new goods and services has been recognized as an undeniable efficiency. a dynamic economy is in need of efficient human capital which includes elites, professionals and entrepreneurs to come up with innovative and competitive ideas. brain drain in some...

Functional MRI (fMRI) was used to examine the relationship between processing of pleasant and unpleasant stimuli and activity in prefrontal cortex. Twenty volunteers identified the colors in which pleasant, neutral, and unpleasant words were printed. Pleasant words prompted more activity bilaterally in dorsolateral prefrontal cortex (DLPFC) than did unpleasant words. In addition, pleasant words...

the purpose of this research is to determine indicators for innovation survey in the field of biotechnology in iran. in order to achieve this goal, theoretical basics on innovation survey are required to be studied to reach the needed indicators. finally, with a view to the advantages and weaknesses of the innovation survey procedures and also on the basis of a comparative study in the approach...

Purpose The purpose of this study is to explore consumer innovativeness as a personality trait and addresses the hedonic, social, cognitive functional motivational elements that lie behind innovativeness. It explores weak relationship between really new product (novel innovation) adoption challenges classic learning, attitude intention. Design/methodology/approach This adopts quantitative appro...

purpose of this paper is development for pattern of a measuring and analysing of innovation in research institutes in vehicle industry. this scale include 3 area: individual innovation, organizational innovation & nature and strength of innovation in current situation. samples selected in 2 research institute npd & ipco in iran khodro, by accident. according to factor loading, identified latent...

in this article the role of creativity and innovation in the survival of corporations, the major factors in fostering and development of potentiality and talent for creativity and innovation. the role of managers in nurturing -such talents have been vowed as an important one. managers with their behavior and leadership approach would-be able to-make the people to become creative and innovative....

This article describes pleasant IAPS pictures that elicit low-arousal rather than the high-arousal physiological responses previously reported in the literature. Thirty-two International Affective Picture System (IAPS) photographs were grouped into 4 sets of 8 photographs: highly pleasant-arousing (sexual content and adventures), highly pleasant-relaxing pictures (landscapes, flowers or babies)...

The cortical areas that represent affectively positive and negative aspects of touch were investigated using functional magnetic resonance imaging (fMRI) by comparing activations produced by pleasant touch, painful touch produced by a stylus, and neutral touch, to the left hand. It was found that regions of the orbitofrontal cortex were activated more by pleasant touch and by painful stimuli th...