نتایج جستجو برای: intelligence and basically a good brand generally
تعداد نتایج: 20369782 فیلتر نتایج به سال:
the aims of this paper are to measure the brand equity of e-banking services, and to improve the conceptualization of customer-based e-service brand equity. a pilot and a main study were conducted. the findings in this study support the model of customer-based brand equity in e-service. a pilot and a main study were conducted. this study used a sample of 130e-banking customers. from the interre...
Purpose: The aim of this research was predicting social skills in single child adolescents based on attachment styles and creativity with mediating role of moral intelligence. Methodology: This was a cross-sectional study from type of correlation. The research population was 3957 single child adolescent students in areas one to three of Tehran city in 2019-2020 academic years. Based on Cochranc...
This publication is the fruit of a collaborative research between academics from the marketing and the artificial intelligence fields. It presents a brand new methodology to be applied in marketing (causal) modeling. Specifically, we apply it to a consumer behavior model used for the experimentation. The characteristics of the problem (with uncertain data and available knowledge from a marketin...
Introduction: Today, one of the expected actions of universities is the Institutionalization of Ethics and the Development of Students’ Ethical Intelligence. The purpose of this research is to analyze the status of ethical intelligence of Allameh Tabataba’i University students. Methods: this study has an applied research method in terms of purpose and in terms of data collection, it is de...
a key challenge to brand managers is how to gain a better understanding of the relationship between brand and customer loyalty constructs. researchers have recognized that brand identity plays a key role in brand management. the purpose of this paper is to investigate the effect of brand identity and brand identification on brand loyalty through perceived value, customer satisfaction, and trust...
We describe the weaknesses of an existing expert diagnosis-recommendation system we have developed for SMEs. In good part, these weaknesses are related to the fact that the system was not implemented with appropriate artificial intelligence techniques. We recently decided to tackle the problem and re-engineered the core of the system with the help of an up-to-date expert system shell. In the pr...
brand creates value for both customer and organization, but the main source of this value, is located in actual and potential customers’ mind. it is obvious that mentality creation cannot be controlled directly. this article aimed to illustrate the importance of branding in banks of iran and demonstrate the relation between images created from marketing activities and customers’ mentality, rela...
This paper is the result of an interdisciplinary research between the marketing and the artificial intelligence fields. It briefly presents a brand new methodology to be applied in marketing (causal) modeling. Specifically, we apply it to a consumer behavior model used for the experimentation. The characteristics of the problem (with uncertain data and available knowledge from a marketing exper...
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