An equitable risk allocation between contracting parties plays a vital role in enhancing the performance of the project. This research presents a new quantitative risk allocation approach by integrating fuzzy logic and bargaining game theory. Owing to the imprecise and uncertain nature of players’ payoffs at different risk allocation strategies, fuzzy logic is implemented to determine the value...

Abstract This paper argues, based on Lewis’ claim that communication is a coordination game (Lewis in Minnesota studies the philosophy of science, University Press, Minneapolis, pp 3–35, 1975), we can account for communicative function demonstratives without assuming they semantically refer. The appeal such theoretical version case non-referentialism role be accounted entering cul de sac trying...

In this paper, we propose a bid optimizer for sponsored keyword search auctions which leads to better retention of advertisers by yielding attractive utilities to the advertisers without decreasing the revenue to the search engine. The bid optimizer is positioned as a key value added tool the search engine provides to the advertisers. The proposed bid optimizer algorithm transforms the reported...

In this paper, we propose a bid optimizer for sponsored keyword search auctions which leads to better retention of advertisers by yielding attractive utilities to the advertisers without decreasing the revenue to the search engine. The bid optimizer is positioned as a key value added tool the search engine provides to the advertisers. The proposed bid optimizer algorithm transforms the reported...

human language, over its evolutionary history, has emerged as one of the fundamental defining characteristic of the modern man. however, this milestone evolutionary process through natural selection has not left any ’linguistic fossils’ that may enable us to trace back the actual course of development of language and its establishment in human societies. lacking analytical tools to fathom the cr...