This research was conducted at the Kedai Cokelat Klasik which is a business engaged in culinary sector as object of research. The purpose this study to identify and analyze marketing mix strategy implemented based on SWOT analysis by Klasik. results method are used basis for determining that can be carried out qualitative type with descriptive refers concept 4P mix, namely Product, Price, Place...

It is becoming increasingly apparent from the literature that marketers need to consider customer-level information when they generate a marketing strategy for the firm. In this article, the authors develop a customerfocused framework that uses a marketing strategy with an overall objective of maximized financial performance. This strategy is driven by seven customer-level marketing tactics and...

Formulating a sound digital marketing strategy is a challenging task. A Web-enabled hybrid intelligent approach that combines online simulation, fuzzy logic, if-then rules and Web databases in support of digital marketing strategy formulation is proposed and presented in this paper. The effectiveness of the Web-based integrated system is assessed through case study evaluation work, with initial...

As Sun Tzu says: “Judge advantages when accepting advices, and then, in accordance with that, arrange your forces supplementing them with extraordinary tactics. Forces should be arranged strategically, based on that what gives the advantage.” This though directly points that strategy and tactics need to be developed in the same direction to gain success. This is the application of the research ...

BACKGROUND Research findings are of little benefit to patients or society if they do not reach the audience they are intended to influence. A dissemination strategy is needed to target new findings at its user group and encourage a process of consideration and adoption or rejection. AIM To evaluate the effectiveness and cost-effectiveness of different marketing strategies for the disseminatio...

Companies are utilizing the increasing technological and information development to conduct digital marketing activities. Sudut Lombok is a business that operates increase its brand awareness potential customers. The purpose of this research (1) identify strategies has carried out in building awareness, (2) measure level customers, (3) determine solution proposed implementation right strategy a...

Increasing competition is one of the characteristics for the market environment in the last few decades. As competition intensifies, decision making and policy making become more complicated for survival or victory in the market, and managers are noticing that short-term plans and incoherent efforts is not enough to solve complex organizational issues. Nowadays, the organizational space, workin...

The evolution of marketing, which has brought marketing the third generation to first positions nowadays is presented in article. Marketing 3.0 aims not only meet immediate needs consumers, but also create new values together with consumers. Changes company’s operating environment, and especially changes consumer behaviour, mean that challenge for companies get know their customers better - nee...

The main purpose of this study is to explore current and possible customer experiences in Bosphorus Zoo. Since there is no previous research conducted on Turkish zoos’ customer experiences, we conduct an exploratory research taking the form of depth interviews. Then, we group the experiences according to strategic experiential modules (sense, feel, think, act and relate). Keywords—Customer Expe...