نتایج جستجو برای: known brands
تعداد نتایج: 728319 فیلتر نتایج به سال:
2001 marked the tenth anniversary of a seminal article on corporate branding written by the distinguished English advertising consultant Stephen King (1991). In this article King’s contribution to the emergent theory relating to corporate branding in the context of recent scholarship is appraised. This article outlines the benefits and characteristics of corporate brands. It details the differe...
We consider the retailer’s store brand (SB) positioning problem in a market with two national brand (NB) competitors. In the context of our model, two brands are assumed to be positioned close to each other if the “perceptual” distance between the two brands is small, and positioning affects the degree of price competition. Our game-theoretic model indicates that the optimal strategy for the re...
Background: The presence of heavy metals in the environment could constitute a hazard to food security and public health. These can be accumulated in aquatic animals such as fish. Canned fish is consumed regularly in many countries. In this study, the levels of heavy metals Cu, Ni, Fe and Cr were evaluated in commercial canned fish products that are commonly consumed in Iran. The canned fish ...
This paper presents a stacked sparse auto-encoder (SSAE) based deep learning method for an electronic nose (e-nose) system to classify different brands of Chinese liquors. It is well known that preprocessing; feature extraction (generation and reduction) are necessary steps in traditional data-processing methods for e-noses. However, these steps are complicated and empirical because there is no...
While advertisers increase spending on marketing campaigns, little is known about its effectiveness for the firm and for its competitors. In this study, we explore consumer responses to TV advertising of the 2010 Superbowl show. We investigate how peer exposure to brands affects word-of-mouth generation for the brand and its competitors using a unique datasets with 1.3 million users’ activities...
In today’s digital era, influencer marketing has emerged as a significant strategy for brands to connect with their target audiences. Influencer is modernized and innovative concept of advertising digitally which involves collaborating individuals who have engaged online following, known influencers, promote products, services brands. The main idea leverage the influencers credibility, authenti...
background: the presence of heavy metals in the environment could constitute a hazard to food security and public health. these can be accumulated in aquatic animals such as fish. canned fish is consumed regularly in many countries. in this study, the levels of heavy metals cu, ni, fe and cr were evaluated in commercial canned fish products that are commonly consumed in iran. the canned fish st...
aims: bottled water is widely used in many countries and more than 100 different brands of bottled water are produced in iran. the aim of the present research was to assess the chemical compound of some iranian brands of bottled water and compare them with the mention information on their labels. instrument & methods: this descriptive study was performed during march to december 2012 on the...
Background: Deferoxamine mesylate is still the conventional and well-known iron chelator for patients with thalassemia major. However, due to some marketing issues the well-known original brand, Desferal®, produced by Novartis Pharmaceuticals Company is not as available as before. The generic brands of Deferoxamine have been introduced in many parts of the world including Iran; however, they ar...
Introduction Since the 1970s and 1980s, private label products (also known as store brands) have seen great improvements in product quality and large gains in market share. Once considered a low-quality, low-price alternative, some private label products evolved to compete with high-quality, market-leading brands, including organic brands (Burt, 2000). Citing a study in 2006 produced by the Pri...
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