email marketing is increasingly recognized as an effective internet marketing tool. in this study, a questionnaire is constructed and distributed to a sample of 146 prospects of aditi technologies to find the factors associated with higher response rates. the collected data is analyzed using factor analysis and the 11 factors, from line, subject line, personalization of the subject line, timing...

Since the beginning of COVID-19, many areas have been locked down. It means that you cannot go abroad to play or buy, but as time gradually increases, stop tourism everyone can only stay in their own country. Buying has also become a big problem. How buy these products through Internet? Overseas purchasing is way agent help customers items need and transport collect most suitable courier compan...

The task how to predict profiles of potential customers for a product is important for a direct mailing company. A good prediction allows the company to detect potential customers and to avoid unnecessary and unwanted mailing. This paper describes a non-linear methodology to predict profiles of potential customers using Fuzzy ARTMAP neural networks. The paper discusses advantages of the propose...

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We propose an approach for understanding leadership behavior in dot-jp, a non-profit organization, by analyzing heterogeneous multi-data composed of questionnaires and mailing list archives. Attitudes toward leaders were obtained from the questionnaires, and human networks were extracted from the mailing list archives. By integrating the results, we discovered that leaders must receive messages...