Customer relationship management (CRM) aims to build relations with the most profitable clients by performing customer segmentation and designing appropriate marketing tools. In addition, customer profitability accounting (CPA) recommends evaluating the CRM program through the combination of partial measures in a global cost–benefit function. Several statistical techniques have been applied for...

This paper deals with the issues of combining Web-based decision aid techniques and technologies for international marketing planning and investigating the value of such integration. Firstly, a Web-enabled hybrid intelligent software system integrating Web-based knowledge automation, fuzzy logic and online databases for international marketing decision making is presented. Secondly, the evaluat...

Companies know the amount of profit they make, but may not know whether they are operating on the uphill side or downhill side of the profit function with respect to each marketing investment variable. We first identify the risks of an uphill-located firm acting as if it were a downhill-located firm. Then, we develop a diagnostic tool to infer a company’s type based on its location on the profi...

data mining is a powerful tool for firms to extract knowledge from their customers’ transaction data. one of the useful applications of data mining is segmentation. segmentation is an effective tool for managers to make right marketing strategies for right customer segments. in this study we have segmented retailers of a hygienic manufacture. nowadays all manufactures do understand that for sta...

nowadays, efficient goods distribution in target markets is one of the most important challenges of marketing managers and goods producers. distribution of goods and services has a significant contribution in gross domestic product (gdp) of countries. so an efficient distribution network can support constant economic development of countries and reduces end-user price of products. identifying a...

This paper aim is to provide some insights about possible techniques to be used to test people behavior while watching videos on Internet platforms. Video has gained importance as a tool of marketing campaigns and many managers are been attributed the mission of creating specific content for this platform. In order to test some techniques, an experiment was conducted looking for data about peop...

Introduction: Ethical decision-making by nursing managers is influenced by various essential factors, such as courage, without which it is impossible to act on them. Objective: This study aimed to explore the experiences of nursing managers about courage in ethical decision-making. Materials and Methods: The current study was conducted in Iran by a qualitative content analysis approach in 201...

In this research, the authors extend previous work in international marketing by analyzing the relationship among past performance, marketing strategy adaptation, and current period performance. The impact of internal (management) and external (market) forces on marketing mix adaptation and current export performance is also considered. A survey of over 500 export managers indicates that curren...