Yujie Xiao 1, Shuai Yang 2, Lianmin Zhang 3,* and Yong-Hong Kuo 4 1 Jiangsu Key Laboratory of Modern Logistics, School of Marketing and Logistic Management, Nanjing University of Finance and Economics, Nanjing 210046, China; [email protected] 2 School of Economics and Management, Changshu Institute of Technology, Changshu 215500, China; [email protected] 3 School of Management and Engineer...

trative Social Sciences and Economics, Koç University, Istanbul (e-mail: [email protected]). Robyn A. LeBoeuf is Assistant Professor of Marketing, Warrington College of Business Administration, University of Florida (e-mail: [email protected]). The authors thank Lyle Brenner for helpful comments on a previous draft of this article. Dilip Soman served as associate editor for this article. BALER B...

a Department of Accounting & MIS, Alfred Lerner College of Business & Economics, University of Delaware, Newark, DE 19716, United States b Gatton College of Business & Economics, University of Kentucky, Lexington, KY 40506, United States c School of Business, Kwangwoon University, 26 Kwangwoon-gil, Wolgye-dong, Nowon-gu, Seoul 139-701, Republic of Korea d Department of Management Information Sy...

a Technical University of Crete, Department of Production Engineering and Management, Agiou Titou square, Chania 73132 Greece b University of Leeds, Leeds University Business School, Maurice Keyworth Building, Leeds LS2 9JT UK c Athens University of Economics and Business, Department of Marketing and Communication, 76 Patission Avenue, Athens 10434 Greece d Technical University of Crete, Depart...

Athanasios Theocharopoulos1, Stamatis Aggelopoulos1, Panoraia Papanagiotou2, Katerina Melfou3 and Evangelos Papanagiotou2 1Department of Agricultural Development and Agribusiness Management, Alexander Technological Educational Institute of Thessaloniki 2Department of Agricultural Economics, School of Agriculture, Aristotle University of Thessaloniki 3Department of Agricultural Products Marketin...

W researchers from different fields with different norms collaborate, the question arises of how nameordering conventions are chosen and how they affect contribution credits. In this paper, we answer these questions by studying two disciplines that exemplify the two cornerstones of name-ordering conventions: lexicographical ordering (i.e., alphabetical ordering, endorsed in economics) and nonle...

the primary focus of the present study is to review organization analysis models from the standpoint of marketing and to propose an appropriate model for information centers and entities. a detailed literature review is made concerning marketing concepts, principles and services with respect to information organizations. the second stage deals with review and study of information entities, thei...

Goods, styles, ideologies are adopted by society through various mechanisms. In particular, adoption driven by innovation is extensively studied by marketing economics. Mathematical models are currently used to forecast the sales of innovative goods. Inspired by the theory of diffusion processes developed for marketing economics, we propose, for the first time, a predictive framework for the me...

of master’s thesis Author Janne Lahtinen Title of thesis SME view on project marketing – case study in the context of institutional space business Degree Master of Science in Economics and Business Administration Degree programme Entrepreneurship Thesis advisor(s) Jukka Partanen Year of approval 2013 Number of pages 88 Language English

Introduction For centuries, artists have existed in a world which has been shaped in part by their own attitudes towards art but which also co-exists within the confines of a market structure. Many artists have thrived under the conventional notion of a market with its origins in economics and supply and demand, while others have created a market for their work through their own entrepreneurial...