This paper examines industrial relationships in the distribution channel of tourism. Distribution becomes one of the most significant elements of tourism marketing as it determines all other aspects of the marketing mix. This paper concentrates on the conflict experienced in the distribution channel between hoteliers and tour operators in the Mediterranean summer/seaside resort context. It atte...

This research examines the effects of marketing strategies, which are adopted by firms, from a consumer-based viewpoint, and provides a practical brand management discussion as reference for TV shopping retailers. A questionnaire survey is conducted to verify the determinant effects of firms’ marketing strategy (low pricing/relational ads/emotional ads/sales of international brands) and channel...

The purpose of this study is to develop and test a model of channel member behaviour that hypothesises a central mediating effect for trust between power constructs and key behavioural and attitudinal relationship outcomes. The model is tested on a large sample in a single channel using a dyadic approach. INTRODUCTION In the channels literature, research involving behavioural constructs is exte...

The author continues the discussion of foreign-market entry-mode research begun by O'Farrell, Moffat, and Wood. These authors reviewed and compared the contributions of economic geographers and marketers to our understanding of the channel choices of business service firms. Their central argument was that extant research methods, especially those employed by marketers, suffer significant limita...