Company websites are an important instrument for relationship marketing activities. We present a methodological framework that aligns website performance assessment and marketing intelligence for evaluating the performance of relationship marketing activities. In this context, we develop an extended web mining approach that integrates managerial perspectives in the analyst’s investigation of th...

Industrial marketing and purchasing is an interesting phenomenon. On the surface it appears as very mundane, a simple day-to-day activity performed by purchasers, sales personnel, and technical specialists; i.e. most often by professions representing ‘middle management’. As such, it is not surrounded with any of the greater prestige ascribed to more hyped business activities, such as financing ...

OBJECTIVE To investigate non-point-of-sale cigarette marketing in Australia, one of the "darkest" markets in the world. DESIGN Analysis of 172 tobacco industry documents. RESULTS The tobacco industry has continued to market their products despite severe restrictions on legal marketing activity. They made careful plans to circumvent regulation well in advance. In preparation for bans, they c...

This study examines the marketing channels and associated costs in persimmon industry, focusing on producer's share consumer rupees efficiency. The research analyzes different involving wholesalers, retailers, pre-harvest contractors. findings reveal incurred by various stakeholders, with variations observed across channels. cost ranged from ₹187.40 to ₹245.86 per quintal, while contractors, re...

A large number of visualization tools have been created to help decision makers understand increasingly rich databases of product, customer, sales force, and other types of marketing information. This article presents a framework for thinking about how visual representations are likely to affect the decision processes or tasks that marketing managers and consumers commonly face, particularly th...

Advanced internet infrastructure and increasing usage both in corporate home levels broadens opportunities for marketers. The as a marketing channel became one of the most important tools communication between seller consumer. More more companies rely on increases budget next generation strategies. However, channels (Search Engines Optimization, Search Marketing, Email Invasive Syndicated conte...

The purpose of this research is to investigate the effects of the Internet use on customer relations and targeting activities. Based on the previous literature, the effect of the Internet on marketing activities has been categorised into four basic dimensions, 1) marketing and customer relations activities, 2) marketing targeting activities, 3) marketing performance, and 4) marketing efficiency...