As Sun Tzu says: “Judge advantages when accepting advices, and then, in accordance with that, arrange your forces supplementing them with extraordinary tactics. Forces should be arranged strategically, based on that what gives the advantage.” This though directly points that strategy and tactics need to be developed in the same direction to gain success. This is the application of the research ...

UNLABELLED Collaborative care models for depression in primary care are effective and cost-effective, but difficult to spread to new sites. Translating Initiatives for Depression into Effective Solutions (TIDES) is an initiative to promote evidence-based collaborative care in the U.S. Veterans Health Administration (VHA). Social marketing applies marketing techniques to promote positive behavio...

The MSME sector is a nursery of entrepreneurship, often driven by individual creativity and innovation. SME sector is the most neglected and unorganized sector of the Indian economy. The very fact that 40% of exports in India come from SME sector shows that this sector has the maximum potential to create employment opportunities. But they lack in getting required support from the concerned Gove...

In this case study, the authors discuss the implementation of online career advising and planning services at a major university. Using externally hosted chat software, the office of career services designed an interactive, student focused, online resource for students and alumni. Implementation required researching best practices, establishing a reasonable budget, training staff, and marketing...

Over the years across the globe, the lives of people have been significantly influenced by a wide range of diseases and morbidities. The approach of social marketing has been developed to encourage acceptance and voluntary uptake by the target population by assigning more responsibility to the health professionals. In the health sector, social marketing consists of four key components-product, ...

This study uses a previously validated model to explore the experiences of one large regional US health care payer in its implementation of a corporate data warehouse to support the marketing function via customer relationship management (CRM) applications. The organisation invested significant time and other valuable resources on its data warehouse applications but perceived that the warehouse...

Background/Aim. Over the recent years customer satisfaction program as a tool for patient satisfaction has been recognized as an important issue in healthcare services. The aim of this preliminary study was to explore an influence of healthcare institution managers’ approach and attitudes to marketing and public relations activities (communication activities), in the context of implementation o...

C management activities at firms involve making consistent decisions over time, about: (a) which customers to select for targeting, (b) determining the level of resources to be allocated to the selected customers, and (c) selecting customers to be nurtured to increase future profitability. Measurement of customer profitability and a deep understanding of the link between firm actions and custom...