The present study was focused on supply chain analysis of fresh guava in order to evaluate existing marketing supply chains (SC1: Producer - Consumer, SC2: Producer - Retailer - Consumer, SC3: Producer - Commission agent - Retailer - Consumer, SC4: Producer - Commission agent - Wholesaler - Retailer - Consumer) for two variety (allahabad safeda and apple guava) of guava. The gross marketing pri...

This special issue showcases research that demonstrates the usefulness of neuroscientific approaches to a range of marketing-related questions. The past decade has yielded extraordinary advances in understanding of how brain pro­ cesses produce human behavior. These advances have fueled a steady growth in the application of neuroscientific methods to generate both theoretical and practical insi...

This article examines whether business really is undergoing a revolution or just the latest in a series of incremental changes with the universal and seemingly exponential spread of Internet technology. While it is tempting to regard the Internet as a unique challenge through its dual role as a driver of change and provider of tools for change, the article begins by drawing upon a number of his...

The development of information and communication technology (ICT), very rapidly. Various application systems created to support and simplify business processes. Many companies provide a lot of fund to invest and adopt ICT. This study aims to investigate the impact of the adoption of ICTs on the customization capabilities and performance of the business, which includes the marketing performance ...

How do contagions spread in population networks? Which group should we market to, for maximizing product penetration? Will a given YouTube video go viral? Who are the best people to vaccinate? What happens when two products compete? The objective of this tutorial is to provide an intuitive and concise overview of most important theoretical results and algorithms to help us understand and manipu...

The Internet is changing the transactional paradigms under which businesses-to-business marketers operate. Business-to-business marketers that take advantage of the operational efficiencies and effectiveness that emerge from utilizing the Internet in transactions are outperforming firms that utilize traditional transactional processes. As an example, Dell computers, by utilizing business-to-bus...

In most countries, consumer adoption of digital mobile telecommunications has been faster than that of the Internet. It has been estimated that during 2005 nearly 50 % of European adults will be using mobile terminals that are multimedia enabled. This allows the transmission of pictures, applications, music and video over to mobile phones. The rise of the new technology gives marketers new poss...

The intangibility of services differentiates product brands from its characteristics. Building brand equity in the context of services, is therefore crucial to the conduct of a firm’ marketing strategies and plays an important role in increasing consumers’ perceptions. This study attempts to address relationships between brand equity and marketing stimuli. In particular, the study aims to draw ...