Marketers are being challenged by a deluge of data that is well beyond the capacity of their organizations to comprehend and use. Their strategies are not keeping up with the disruptive effects of technology-empowered customers; the proliferation of media, channel, and customer contact points; or the possibilities for microsegmentation. Closing the widening gap between the accelerating complexi...

The primary role of marketing within the competitive advantage is innovation. The customer value-based differentiation strategies will drive the company’s market research efforts, its selection of target markets, its product development processes, its market communications programs, and its delivery processes. These processes require many specific capabilities that enable the firm to carry out ...

The addition of network interfaces and fusion algorithms to sensor systems results in an increase in the complexity of the required test and evaluation technologies and methods. Existing testing capabilities are not adequate for testing of tactical networked sensor hardware in complex battlefield configurations. We are developing a system for testing the wireless sensor networks that support ta...

Maintaining competitive advantage is significant in this present day of globalization, knowledge management and enormous economic activities. An organization's future developments are influenced by its managements' decisions. Businesses today are facing a lot of challenges in terms of competition and they have to be in the lead by strengthening their research and development strategies with the...

Small businesses are vital in developing countries. Usually, the marketplaces most impoverished areas subsistence marketplaces, and small frequently created as only form of for entrepreneur their family. These working have distinct marketing needs. may require leadership to use capabilities be competitive. This paper analyzes mediation sources competitive advantage using a partial least square ...

However, considering many traditional marketing practices, it is not difficult to see how this fundamental truth has been obscured. Too often pricing is used as a tactical lever that is pushed or pulled as needed to respond to competitors’ actions. Price promotions are often used to gain short-term volume that has little positive impact over the long term. Ruthless price competition can destroy...

This is the second in a trilogy of papers reporting on a five-year research project into marketing strategy making in medical markets. Following on from the weak marketing strategy observed in the first paper, this work explains the origins of marketing strategy process failure in terms of incongruence with market and organisational culture conditions. It concludes that any generic approach to ...

Recent trends in distributed real-time and embedded (DRE) systems motivate the development of tactical information management capabilities that ensure the right information is delivered to the right place at the right time to satisfy quality of service (QoS) requirements in heterogeneous environments. A promising approach to building and evolving largescale and long-lived tactical information m...

Marketing capabilities in business-to-business (B2B) settings are increasingly gaining attention of international business managers and scholars. However, research has not examined which B2B marketing most influential across developed emerging economies from a firm performance view. Selecting the potentially relevant is driven by an executive panel prior literature. Drawing on crossvergence phe...