purpose: the aim and objective of this report is to identify the benefits of interactive communication channels and to advice the fmcg business on how these new methods are better than the conventional methods. design/ methodology/approach:  in this research article facts about advertisement and its effectiveness were collected from different surveys conducted by various agencies. mainly second...

This study surveyed college-aged grandchildren as to the frequency of their communication with a grandparent using various media. Face-to-face (FtF) and telephone communication were used more frequently than written media, but all were used fairly frequently. Communication using all media was more frequent when the grandparent or grandchild initiated interaction as opposed to the parent. Relati...

Along with the rise of social networks and mobile media, health communication models also change with each passing day. Compared to traditional media, are the new media more effective to achieve the dissemination of health knowledge, or help people and patients to implement lifestyle adjustments? With the shift in modern lifestyles, social media have revolutionized health communication. The mea...

The article analyses Tinkoff’s bank communication strategies in social networks. These platforms are a promising avenue for advertising and promotion the context of rapid development information technology. Meanwhile we can talk about transitions companies to networks promote their products. There is an increasing focus on content marketing blogging new media. study aims show which formats choo...