This study integrates the relationship of business ethics in marketing campaigns and importance repercussion on organizational performance with aim creating a guide for small medium enterprises (SMEs). allows SMEs to analyse their ethical dimension as well raise awareness instill commercial actions common practice organisations. The qualitative methodology has been applied proposed theoretical ...

the rapid growth of world wide web has affected the nature of interactions between customers and companies enormously. one significant consequence of this phenomenon is definitely the emergence and development of e-commerce websites and online stores all over the web. in spite of its great benefits, online shopping could turn into a complicated procedure from the customer point of view. in most...

New treatments for male impotence have proliferated since Viagra’s popular emergence on the market in 1998. Two such therapies recently received FDA approval for prescription use: Cialis and Levitra. This paper examines the marketing campaigns for Viagra’s competitors and asks whether these treatments offer a different discourse on impotence. Using advertising and promotional materials, the stu...

Within personalized marketing, a recommendation issue known as multicampaign assignment is to overcome a critical problem, known as the multiple recommendation problem which occurs when running several personalized campaigns simultaneously. This paper mainly deals with the hardness of multicampaign assignment, which is treated as a very challenging problem in marketing. The objective in this pr...

The purpose of the study is to create the advertising more effective to influence the audience being targeted. The study mainly concerned with the advertisement campaigns to target the audiences belonging from the different cultures. The theory posits that the combination of factors such as humor, medium uniqueness, marketing strategy, national cultures and consumer motives all constitute the e...