Online review has become an important repository for consumers to make online buying decisions. However, writing online reviews is a voluntary behavior lacking guidelines and it is hard to guarantee the review quality generated. How to improve online review quality has become a challenge to online retailers and review aggregators. In this study, we explore the design of review writing interface...

Know the effect of consumer behavior online shop, Easy Shopping Indonesia on consumers’ buying decision. The quantitative approach, descriptive and verified design are used. As much as 100 consumers Essay in Bandung selected respondents using a purposive method. instrument data collection is questionnaire. analysis used Structural Equation Modeling based Partial Least Square (PLS SEM). research...

This study aims to test analyze and measure the effect of financial Ability (capacity) on Online Pay Later System Impulsive Buying Behavior System. The object this research is people in Municipality Depok who use online paylater system several marketplaces (Shopee Paylater, Gopaylater, Ovo Tokopedia etc.). As many as 150 data were collected using survey method with convenience sampling techniqu...

The continued rise of e-commerce is the main driver of the rapid growth of global online purchase. Consumers can nearly buy everything they want at one occasion through online shopping. The purchase behavior models which focus on single product category are insufficient to describe online shopping behavior. Therefore, analysis of multi-category purchase gets more and more popular. For example, ...

With the rise of electronic commerce, traditional ways of distributing pharmaceuticals have been supplemented by online pharmacies. However, as the online environment offers further opportunities for fraudulent suppliers, there are also dangers associated with the purchase of drugs online (Arruñada 2004). For example, a consumer's health might be jeopardized by counterfeit medications bought on...

In the area of Web 2.0, many studies have proved online feedback has an important impact on online users’ buying behaviour, considering the crowds influence mostly. Based on the data from Last.fm website, our study examines the impact of both friends and crowds online feedback, compare the different influences of these two factors on users’ behaviour, and find out how these effects change in th...

In the area of Web 2.0, many studies have proved online feedback has an important impact on online users’ buying behaviour, considering the crowds influence mostly. Based on the data from Last.fm website, our study examines the impact of both friends and crowds online feedback, compare the different influences of these two factors on users’ behaviour, and find out how these effects change in th...

The emergence of live-streaming commerce has fueled the phenomena impulse buying. However, existing understanding this phenomenon is relatively limited. In study, we adopted stimulus-organism-response (SOR) paradigm to create an influence mechanism buying behavior in live streaming shopping. We investigated social presence and sales promotion (stimuli) on (response) through flow experience (org...