The findings of a quantitative study about Chinese consumers regarding how cultural values, environmental awareness, and perceived consumer effectiveness (PCE) influence their green purchase intentions are presented in this article. This aimed to explain these crucial factors’ direct indirect effects on purchases the impact values awareness PCE. Specifically, conceptual model was suggested empi...

This paper investigates the tradeoff between reliability and effectiveness for the IPv4 Zeroconf protocol, proposed by Cheshire/Adoba/Guttman in 2002, dedicated to the selfconfiguration of IP network interfaces. We develop a simple stochastic cost model of the protocol, where reliability is measured in terms of the probability to avoid an address collision after configuration, while effectivene...

This study is designed to measure the effect of a logotype on the perceived market value of consumer products among Vanderbilt undergraduates. An analysis of quantitative descriptive research from 291 Vanderbilt University undergraduate students shows that adding the logotype of a premium brand can increase the perceived value of a product compared to the unbranded version while adding a budget...

Electronic commerce (EC) transactions are subject to multiple information security threats. Proposes that consumer trust in EC transactions is influenced by perceived information security and distinguishes it from the objective assessment of security threats. Proposes mechanisms of encryption, protection, authentication, and verification as antecedents of perceived information security. These m...

E-commerce adoption has been extensive but for some specialized areas it is still in the early stages. One such area is health-related websites where the sensitive issues around the consumer’s health extenuate the similar challenges faced in other areas of e-commerce. Disclosing personal information is necessary to fully utilize such health-related websites but consumer trust is required for th...