This study used the concepts of comparison credibility and magnitude credibility to assess perceived news media credibility in China. It also investigated which sources people trusted more when they encountered conflicting reports regarding different kinds of stories including entertainment news, disaster news and political news. A random sample from three major metropolises (n = 1,844) were te...

PREFACE This report is a task of a project with the title Consumer Attitudes and Decision-Making with regard to Genetically Engineered Food Products. EXECUTIVE SUMMARY 1. Few studies have to date explained consumer attitudes and purchase decisions with regard to genetically engineered food products. However, the increased marketing of genetically engineered food products and the considerable co...

Penelitian ini bertujuan untuk mengetahui pengaruh brand credibility, perceived value, dan identification pada purchase intention Uniqlo di Jakarta yang dimediasi oleh customer satisfaction. menggunakan non-probability sampling melalui convenience memperoleh 200 responden pernah berbelanja Uniqlo. Pengumpulan data dilakukan secara online dengan kuesioner google form. Data dalam penelitian diana...

One of the haunting problems of Internet banking in Malaysia is the slow in acceptance of this innovative distribution channel for banking products and services. This paper addresses the perceived e-commerce security influence on adoption of Internet banking, and the role of national environmental factors such as attitude, subjective norms, and perceived behavioral control factors towards adopt...

This study investigated the effect of perceived teacher burnout on perceived teacher credibility. One hundred eighty-two college students were randomly exposed to a written scenario manipulating the level of perceived teacher burnout (high or low) and responded to a scale measuring perceived teacher credibility in reference to the scenario. Results of one-way multivariate analyses of variance i...

introduction: the increasing development of software in e-learning has opened a new horizon in education. the current research was conducted to assess the effect of web-based teaching of anatomy course on medical students’ attitude, perceived ease of use, perceived benefit and satisfaction with teaching method at kermanshah university of medical sciences. methods: the present study was an inter...

the aims of this paper are to measure the brand equity of e-banking services, and to improve the conceptualization of customer-based e-service brand equity. a pilot and a main study were conducted. the findings in this study support the model of customer-based brand equity in e-service. a pilot and a main study were conducted. this study used a sample of 130e-banking customers. from the interre...