Global warming has become a hotly discussed issue and caused manufacturers to implement green marketing in their business. This study aims analyze the effect of perceived value on repurchase intention. The population is people who have bought used Body Shop Indonesia products with sample 100 respondents through purposive sampling. Collecting data using questionnaire form google analyzed by simp...

Customer perception is a very important factor concerning green marketing management and is viewed as a motivational construct influencing subsequent consumer behaviour. This research uses four constructs i.e. perceived quality, perceived value, perceived risk and customer loyalty in the context of environmentally-friendly electronic products in Thailand. It employs an empirical study using the...

Purpose – This study tries to examine how Perceived Instrumentality Organizational (The extent to which employees feel that their display of OCB will help in contributing to organizational operations and achievement of organizational objectives) and Perceived Instrumentality Individual ( the extent to which employees perceive that their display of OCB will help in achieving Individual Objective...