Personalized medical care has been consistently proven in literature as contributing to the maintenance of psychological balance and quality of life in patients suffering from chronic conditions. However, limited research has investigated the role of personalized approach in improving these parameters in patients with advanced incurable diseases. The scope of this paper was to investigate the p...

Pain is a complex biopsychosocial phenomenon of which the intensity, location and duration depends on various underlying components. Treatment of pain is associated with considerable inter-individual variability, and as such, requires a personalized approach. However, a priori prediction of optimal analgesic treatment for individual patients is still challenging. Another challenge is the assess...

Query ambiguity identification is of vital importance for Web search related studies such as personalized search or diversified ranking. Different from existing solutions which usually require a supervised topic classification process, we propose a query ambiguity identification framework which takes user behavior features collected from click-through logs into consideration. Especially, beside...

India is a country of diversity in language, culture and socio-economic conditions. In order to make use the cutting edge computer aided education technology in this setting, efforts have to be made for proper management of the learning materials by addressing this diversity. In this paper, we present a framework for manual ontology engineering in education domain for managing learning material...

Over the past decade, marketers have been challenged by proponents of individual marketing (e.g., one-to-one marketing, mass customization, personalization) to shift from a focus on market segments to making individually customized offers. Specifically, marketers should develop “learning relationships” with their customers, be able to predict the customers’ wants, and tailor their offerings to ...

The Internet provides unprecedented ability for marketers to learn about their customers and offer custom products at special prices. The technology, marketing and economics of using the Internet for one-to-one marketing is examined. We find that, under very genera l conditions, a seller can make higher profits by adopting a "mixed" strategy of serving conventional segments with standardized pr...