Purpose: The purpose of this paper is to develop and compare two co-op advertising models: advertising model under traditional channel and co-op advertising model under dual channel, to select optimal channel structure to sell products for manufacturer and to derive optimal co-op advertising strategies for the manufacturer and the retailer. Design/methodology/approach: Stackelberg game theoreti...

In the retail industry, customer value has become key to maintaining competitive advantages. era of new retail, is not only affected by product price, but it also closely related innovations, such as value-added services and unique business models. this paper, we study joint innovation investment pricing decisions in a retailer–supplier supply chain based on revenue sharing contracts value. We ...

The mining process in blockchain requires solving a proof-of-work puzzle, which is resource expensive to implement in mobile devices due to the high computing power and energy needed. In this paper, we, for the first time, consider edge computing as an enabler for mobile blockchain. In particular, we study edge computing resource management and pricing to support mobile blockchain applications ...

Greenhouse gas emissions have serious impacts on the natural environment. Therefore, the restrictions imposed on carbon emission force enterprises to take carbon emission into consideration when making production decisions. In this paper, in the context of allowing emission trading and investment of emission reduction technology, models were presented for a two-stage supply chain to analyze the...

Abstract: In recent years; financing difficulties have been obsessed small and medium enterprises (SMEs); especially emerging SMEs. Inter-members’ joint financing within a supply chain is one of solutions for SMEs. How about members’ joint financing of inter-supply chains? In order to answer the question, we firstly employ the Stackelberg game to propose three kinds of financing decision models...

Abstract— This paper, considers a marketed small-cell caching system comprising of a Network Service Provider (NSP), a number of Video Retailers (VR), and Mobile Users (MU). The NSP rents its SBSs to the VRs intending benefits. Stackelberg game framework is used for addressing the SBSs as a particular type of resources. The MUs and SBSs as autonomous Poisson Point Processes (PPP) are used to de...

COVID-19 has left some permanent effects on the Regional Agri-Supply Chain (RASC). It single-handedly accelerated RASC’s performance through globalization of local products and increased e-agri-business, virtual retailing trends, smart logistics warehousing services. The post-COVID worldwide growing demand for regional agri-products competitiveness in outsourcing. Motivated by these changing no...

With the upgrading of people’s consumption patterns, omni-channel supply chain becomes mainstream form e-commerce platform enterprise development. Aiming at two different enterprises, we construct an evolutionary game model for enterprises’ “online+offline” construction strategy by self-build or cooperating with brick-and-mortar stores. It is based on Stackelberg and Cournot competition model, ...

W e analyze contracting behaviors in a two-tier supply chain system consisting of competing manufacturers and competing retailers. We contrast the contracting outcome of a Stackelberg game, in which the manufacturers offer take-itor-leave-it contracts to the retailers, with that of a bargaining game, in which the firms bilaterally negotiate contract terms via a process of alternating offers. Th...