The Cloud resource procurement of cloud resources is an interesting and yet unexplored area in cloud computing. cloud vendors choose a fixed pricing strategy for pricing their resources and do not provide any incentive to their users. That’s why to choose only automates the selection of an appropriate cloud vendor and also to implement the dynamic pricing. A cloud broker which can implement the...

Resource sharing on the Internet is becoming increasingly pervasive. Recently, there is growing interest in federated systems where globally distributed and commoditized resources are traded, such as in peer-to-peer computing, grids, and cloud computing. An important issue in the allocation of shared resources in the context of large federated systems, such as federated clouds, is that users ar...

Ultimately, the pricing strategy used for marketing wines should be a function of the demand for wine. Consumers are not directly concerned with the cost structure inherent in producing a commodity they are interested in purchasing. However, the manager of the winery is concerned with the underlying profits and must therefore consider cost alterations in their marketing strategy. Especially to ...

Marketing establishes a communication network between producers and consumers. Nowadays, marketing approach is customer-focused and products are directly oriented to meet customer needs. Marketing, which is a long process, needs organization and management. Therefore strategic marketing planning becomes more and more important in today’s competitive conditions. Main focus of this paper is to ev...

The cloud services market exhibits unique characteristics such as instant accessibility, fluctuating demand and supply, and interruptible service provision. Various pricing mechanisms exist in current industry practice, however, none is comprehensive enough to capture all these features. In my work, I identify key factors related to cloud computing pricing. My dissertation includes three essays...

Most of the irrigated agricultural regions in Europe are supplied by surface irrigation networks managed by local water authorities (WAs). Under such conditions, WAs are not able to fully monitor water usage and farmers have an information advantage vis-a-vis the WA. This results in the water authority suffering ‘pricing failure’ if it decides to apply an incentive pricing strategy (tariffs pro...

Consumer reservation price is a key concept in marketing and economics. Theoretically, this concept has been instrumental in studying consumer purchase decisions, competitive pricing strategies, and welfare economics. Managerially, knowledge of consumer reservation prices is critical for implementing many pricing tactics such as bundling, target promotions, nonlinear pricing, and one-to-one pri...

Cloud computing promises on-demand provisioning of resource to applications and services. In cloud computing, a provider leases its computing resources in the form of virtual machines to users, and a price is charged for the period they are used. Static pricing is the dominant pricing strategy in today’s market but dynamic pricing helps to improve the revenue. The main challenge is to design an...

Although pricing strategy in marketing is a crucial issue, there islittle literatureon the relationship between pricing and sellers’ reputation based on dynamic pricing data. Using data on Taobao.com, we compare pricing behaviors of two types of sellers, business sellers (T-Mall sellers) which have higher reputation and individual sellers (Tao sellers) which have relatively lower reputation. We...

Since information products have unique cost structure and characteristics, namely, high fixed cost and low variable cost, the traditional pricing strategy based on marginal cost theory can not be applied by the producers. This paper indicates a new principle of pricing--customer value (CV) principle. Based on the principle, the producers can execute a number of different pricing strategies to m...