Building online trust and understanding its relationship to online consumer behavior are important topics for e-commerce designers and human-computer interaction researchers. In this paper, the relationships between multidimensions of online trust (integrity, benevolence, and ability) and purchase intention are tested and discussed. Furthermore, the uncertainty avoidance cultural orientation, s...

This study explores how third-party assurance seals, a privacy service provided by vendors to mitigate customers’ fears, has an impact on on-line customer satisfaction and repeat-purchase intention. It asks the following research questions: Do assurance seals influence on-line service experience? If so, how do they affect consumers’ satisfaction and repeat-purchase intention? The study shows, f...

Online retailers provide review systems to consumers in order to improve perceived trustworthiness and boost sales. We examine the effects of review valence and valence intensity on consumer purchase intention. Review adoption emerges as a novel, important moderating variable. We find that positive reviews have a stronger effect on consumer purchase intention than negative reviews. Moderate rev...

Drawing on trust transfer theory and signal theory, we investigate how perceived effectiveness of ecommerce institutional mechanisms (PEEIM) and perceived website quality of the seller (PWQS) moderate the relationships between trust in platform, trust in seller and purchase intention in the context of Consumer to Consumer (C2C) platforms. To test our proposed model, we surveyed 224 buyers of Ta...

This study attempts to understand how website interactivity (level of active control and direction of communication) can impact purchase intention through consumer involvement. The product type featured on the website is a moderating factor in the effects of interactivity. In a laboratory experiment, subjects were asked to perform purchasing tasks of non-fictional books or greeting cards on web...

This study proposes an integrated model of users’ intention to purchase paid smartphone applications. Focusing on individual-level perceptions of paid smartphone apps, it investigates the impacts of paid apps’ characteristics (perceived usefulness and perceived price), as well as their users’ personal (personal motivation and self-efficacy) and social (mass influence and peer influence) charact...

Because of a large number of customers using social media, firms have embraced social media as a useful communication tool during product-harm crises. However, current knowledge on the relationships between corporate crisis response, customer secondary crisis communication, and customer purchase intention remains limited. Based on an economic view, this study proposes a model to examine how cor...

The functional theory of attitude, Purchase intention, Counterfeits, Luxury brands

The present research study intended to investigate the impact of the Role of Purchase Rewards to Companies’ Customers, as a Purchase Intention Mediator, on the Profitability of SMEs in Sanandaj City in 2014. Three different types of variables, including Independent, Dependent and Intervening variables, are specified in this study; Purchase Rewards to Customers is the Independent Variable, Profi...

Under the trend of globalization and advancement of information technology, the operational patterns and industrial environments have changed, hence, traditional industries are facing the impact of the new era. Sustainable operation thus becomes their priority concern. This study treated consumers of traditional industries as subjects, and Buddhist Systems Methodology (BSM) and the quantitative...