This paper presents a model of the introduction of a product line that consists of a high-end model and a low-end model, under conditions of demand uncertainty. The firm is a-priori uncertain about the demand for the product line, which can turn out to be either high or low. The firm learns of the actual demand conditions only after at least one product in the line has been introduced. We start...

Dunleavy for comments and suggestions. Many thanks to the officials and public managers at the European Commission Office for Harmonization of the Internal Market (Trademarks and Design) (OHIM)who gave generously of their time and expertise in the development of the case study.

The book is motivated by the lack of a core strategic theory of what firms do and their performance in the market and aims at developing a reasonably comprehensive theory of the firm for strategic management. In this regard, the book provides answers to the four major questions that a theory of the firm for strategy should address: what is a firm, why does it exist, what determines its size and...

With the development of economy, original pure rational strategic management could not adapt to the complex and ever-changing environment now. The world is changing and becoming more and more unpredictable with each passing day. A kind of irrational strategic management is emerging quietly. This passage introduces the development of irrational strategic management and its function in strategic ...

This paper draws on and extends the emerging literature on dynamic capabilities to understand and explain the role ofinformation systems (IS) assets in creating business value. Our analysis identifies the critical roles of managerial actions andthe organizational context in identifying, resourcing and implementing IS-enabled competitive actions in delivering businessvalue. This paper extends ea...

Recent analyses of entry deterrence strategies have required an incumbent’s post-entry output or pricing strategy to be profit maximizing. However, most papers have continued to assume that either an incumbent can commit not to exit after entry or that exit is never optimal. When there are avoidable fixed costs of operating in any period, however, exit can be the optimal strategy. In this situa...